WEAU Marketing in Eau Claire, Wisconsin
Over-The-Top Video (OTT) is streaming video acquired outside of traditional cable, satellite, or over-the-air sources. Viewers stream content through smart devices (TVs, Blu-Ray players, etc.), gaming devices (Xbox, Playstation, etc.), OTT-specific devices (Roku, Amazon Fire, etc.), and even traditional digital devices (mobile, desktop, tablet, etc.).
OTT really is just another form of television, with commercials delivered to the exact consumers you told us you want to reach.
Cabbcon awarded Premion, the power behind our streaming video services, the Abbi Award in 2019 for Best Audience-Based Buying Platform of The Year. We have exclusive access to Premion’s advanced features in our market.
Your targeted commercial is eligible to serve across hundreds of apps: free streaming services such as Crackle and Popcornflix, subscriber-based services such as Sling, and network apps such as NBC and FOX News.
We can apply advanced household targeting that includes demographic and behavioral. Through cross-device matching, we can pair a consumer’s streaming device to other devices in their home, such as their cell phone and laptop. This means that we can serve ads to a relevant audience who has shown an interest in your product or service.
We can also directly place commercials in specific programming categories, including sports.
Sources: MRI-Simmons, Spring 2020 SimmonsLOCAL, Base: A18+ Target: OTT Viewer, IAB and Maru/Matchbox, Comscore, TVB, IAB, Pew Research Center